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This is the most important area to consider when starting out as the quality of audio production can be the difference between listeners tuning in – or out.
With the range of podcasts now available, most listeners simply won’t persevere with a show that is difficult to listen to, even if they LOVE the content.
The main considerations when purchasing recording equipment are recording location (in studio only or field recording as well), the number of hosts/co-hosts and whether any interviews will be conducted over programs such as Skype.
For a single person to record their own voice in reasonable quality will require only a decent USB microphone. These can be purchased for less than $100.
For a single person to record Skype interviews requires both the microphone and a software purchase (Audio Hijack Pro for Mac at around AU$100 or MP3 Skype recorder for Windows at less than $80).
To add a second or more co-hosts requires more hardware. It is almost impossible to connect more than one USB microphone to a computer and capture good quality sound, so the addition of more microphones requires the addition of devices such as a mixing board or digital audio interface (to convert analogue signals to digital).
Decent combined USB/XLR microphones can be purchased for around $90 each.
A mixer capable of accepting up to four microphones can be bought for less than $200.
An audio interface which accepts up to two XLR microphones costs around $150.
If field recording is also a requirement a digital recorder will be needed. There are several options which accept XLR microphones, the Zoom H6 (around $500) the best as it can record up to six separate microphones at once. The Zoom H5 has two XLR inputs and costs a little less than $400 while another popular brand, Tascam, is around the same price.
Some good quality cables will also be required as well as some form of microphone stand or stands (desktop stands for in field work can be bought for less than $10 each.)
Pop filters and/or windshields are also recommended to reduce ‘plosive’ sounds.
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