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There's no point going to all the trouble of making a podcast if nobody is going to listen.
Distributing your show as widely as possible is where you get the chance to let your creativity shine.
Social media channels such as Twitter and FaceBook are ideal for promoting your show. You can even edit snippets to post to encourage people to listen to the whole show.
If your are podcasting to promote an existing business then newsletters or other customer communication tools you might already have in place are ideal for including your show.
Marketing your show is limited only by your imagination. From business cards in the local coffee shop to live events where you invite your audience to participate, there are almost no boundaries; except those you impose on yourself.
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